The Smiling Strategist™ · Blog and guides
Strategy blog and guides
Opinion, news and practical guides on brand and creative strategy, consumer insight, pitching, leadership and building a career in strategy.
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How to tell your story in your personal brand?
Enjoyed giving my perspective on the Linked-in collaborative article How can you show your leadership values and vision in your personal brand story? on #storytelling.…
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A tip for freelance strategy
Strategy needs patience. Are you feeling disappointed lately that your strategies are not showing results? Well, you got to wait for the right time.…
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AI in times of inflation
This is such a great example of getting an idea right with AI in current times of inflation. “The Inflation Cookbook is a digital…
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How to create a customer journey
A beautiful example of a customer journey framework. Love the use of “First use”, “Ongoing Use” and “Discontinue”. Refer below. 👇 Source: Patrick Newbery,…
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Creating brand meaning
How Intention and Experience Lead to a Brand’s Meaning and a Customer’s Belief in That Meaning. Source: Patrick Newbery, Kevin Farnham #thesmilingstrategist #brandingtips #brandstrategy…
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