Here are some freelance strategy tips inspired by Vincent Van Gogh.
My paintings are often inspired by the great Vincent Van Gogh. Coming to think of it, his work provides valuable lessons in storytelling that are particularly relevant to anyone involved in creative fields, including brand strategy.
Here are some insights we can draw from his approach:
1. Emotion is Key:
Van Gogh’s paintings are renowned for their vibrant colours and emotional depth. Each brushstroke carries an emotional weight, making his works profoundly impactful. For storytelling, this highlights the importance of connecting emotionally with your audience, conveying feelings that resonate and stick with them.
2. Authenticity Matters:
Van Gogh’s style was unique and highly personal. He did not conform to the prevailing trends of his time but instead painted in a way that expressed his own experiences and perceptions of the world. This authenticity made his work compelling and relatable. In brand storytelling, being authentic helps in forging a genuine connection with the audience, making the brand more relatable and trustworthy.
3. Details Make a Difference:
Van Gogh’s attention to detail and his ability to capture the essence of his subjects through intricate details, be it the swirling night sky in “Starry Night” or the textured petals in “Sunflowers”, enhanced the storytelling of his paintings. Similarly, in brand strategy, details in storytelling can enrich the narrative, making it more engaging and memorable.
4. Persistence is Powerful:
Despite his struggles with mental health and relative lack of commercial success during his lifetime, Van Gogh’s dedication to his art was unwavering. He was prolific, creating over 2,000 artworks in just over a decade. His persistence is a testament to the power of sticking to one’s vision and continuously crafting and refining the narrative. Brands that consistently tell their story in a true and engaging way build stronger identities over time.
5. Evoking Curiosity:
Van Gogh often chose subjects that were ordinary—fields, cafés, starry nights—and transformed them into something extraordinary. This ability to see and present the mundane in a new light is a crucial storytelling skill. It teaches brands the importance of capturing the audience’s interest by presenting familiar things in unexpected ways.
By studying Van Gogh’s work, we can learn a great deal about how to effectively communicate through art and storytelling, making our messages more powerful and emotionally engaging.
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