Strategy Tips from The Best Strategist

It’s time to revisit some Strategy Tips from the Best Strategist.

Post my recent interview with Jon Steel, I thought it was a good idea to highlight some of the things he said to echo with the planning community. It is a chance to reflect on how we’re conducting our work and better ourselves for the clients and teams we’re working with. Here’s a sneak peek at some of the insights he shared with us. Stay tuned for more!

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Author: ROMA SINGHAL

Roma has spent over 15 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. She has planned and launched insightful and effective campaigns for a diverse clientele, spanning across various industries and brands. Her works have been awarded, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019. Last few years, she has been experimenting with her entrepreneurial spirit, having launched three planning initiatives, 1. THE SMILING STRATEGIST (www.thesmilingstrategist.com), a freelance strategy initiative working across a variety of brands and industries in a highly collaborative set-up; 2. SELFCONCEPT (www.facebook.com/selfconcept123), a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. ROYALE ARTISAN (www.royaleartisan.com), an online artisan gift store, which she has founded to give back to the talented rural artists. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips. View all posts by ROMA SINGHAL

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.