Strategist and Storytelling

Strategist and storytelling? This is an inseparable duo.

Some philosophers say language is about the relationship between words and things. Willard Van Orman Quine disagreed. He believed language is about knowing what to say and when to say it. (Source: The Philosophy Book)

And honestly? That’s how I feel about Brand Strategy.

It’s not just about crafting a story with beautiful visuals. It’s about knowing what story needs to be told and when. Because a great strategy isn’t just a blueprint. It’s an evolving conversation – shaped by culture, timing, and the ever-shifting consumer mind.

I hope you enjoyed learning more about the relationship a strategist and storytelling share.

💡 Here’s my question to tickle your brain:
What’s a brand that you think nailed the timing of their message? Drop it in the comments if you feel like sharing! 👇

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Author: ROMA SINGHAL

Roma has spent over 15 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. She has planned and launched insightful and effective campaigns for a diverse clientele, spanning across various industries and brands. Her works have been awarded, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019. Last few years, she has been experimenting with her entrepreneurial spirit, having launched three planning initiatives, 1. THE SMILING STRATEGIST (www.thesmilingstrategist.com), a freelance strategy initiative working across a variety of brands and industries in a highly collaborative set-up; 2. SELFCONCEPT (www.facebook.com/selfconcept123), a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. ROYALE ARTISAN (www.royaleartisan.com), an online artisan gift store, which she has founded to give back to the talented rural artists. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips. View all posts by ROMA SINGHAL

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.