To induce behaviour change it is useful to first define its parameters. Two important dimensions are 1. The degree to which the behaviour is altered (i.e., slightly or radically) and 2. The desired time frame for the change (i.e., short or long lasting). #theinsider #claudiudimofte
Author: ROMA SINGHAL
Roma has spent over 15 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. She has planned and launched insightful and effective campaigns for a diverse clientele, spanning across various industries and brands.
Her works have been awarded, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019.
Last few years, she has been experimenting with her entrepreneurial spirit, having launched three planning initiatives, 1. THE SMILING STRATEGIST (www.thesmilingstrategist.com), a freelance strategy initiative working across a variety of brands and industries in a highly collaborative set-up; 2. SELFCONCEPT (www.facebook.com/selfconcept123), a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. ROYALE ARTISAN (www.royaleartisan.com), an online artisan gift store, which she has founded to give back to the talented rural artists.
In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being.
To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.
The Decoy Effect: How you are influenced to choose without really knowing it.
What changes behaviour, attitude or action?
“Advertising is starting to understand that action changes attitude faster than attitude changes action.” – Adam Ferrier
Heath in The Hidden Power of Advertising
“Advertising works not through depth of message, or from viewers’ processing the rational or emotional messaging, but largely through ‘low involvement processing’.”
John Furr on Account Planning
“The account planner is like a mother. Someone who is expected to know it all. Someone who knows what is right and what is wrong. Someone you can trust; whose advise you seek when things go out of sorts. Someone who can settle arguments without seeming to take sides. Someone who will find time when others can’t. Someone who is interested in everything that affects you. Someone who will be there through thick and thin. Someone you probably forget to thank as often as you should. Someone whose work is never done.”