The Smiling Strategist Process is a brand strategy approach that leads you to create brave and disruptive works for your brand.
The Brave Strategy Framework ©
Delighted to introduce the #TheSmilingStrategist Strategic Framework. This framework unlocks business growth with brave thinking for brands. It makes strategy an adventure rather than a mundane process and ensures that strategy is a collaborative process gathering the strength of collective consciousness.
If you feel like discussing the framework with me, book in a 15 mins chat with me here. ☕️
#thesmilingstrategist #brandstrategist #brandstrategy #creativestrategist #creativestrategy #freelancestrategy #freelancestrategy #bravestrategy
A Unique Approach for Youth Marketing Briefs
I was bored of approaching strategy through the “4C” lens alone and tried whipping up a youth marketing tool. Inspired from Gregg Witt and Derek Baird, I created this model based on their youth marketing truths and enjoyed working through a couple of my strategy pieces thoroughly. If you’d like to apply it to your briefs, get in touch with me. 😊
#thesmilingstrategist #freelancestrategist #brandstrategytips #brandingtips #brandstrategytools #youthmarketing
Choosing your Brand Influencers ©
I read through 3 books of influencer marketing and whipped up these models inspired from the authors of the books. If you’re struggling with choosing influencers for your brand, take a look at this and DM me if you’d like to know more. I’ve also built a model to rate the influencers based on certain criteria. Happy exploring and learning! 🤩
#thesmilingstrategist #brandstrageist #creativestrategist #freelancestrategist #influencermarketing #brandinfluencer
How to Build Fame
I was looking into building fame for a brand and quickly whipped up this model basis a WARC article, which highlights 5 elements to building fame.
#fame #brandstrategy #brandstrategytips #learnsomethingnew #oldisgold
#thesmilingstrategist #freelancestrategist #creativestrategist #freelancestrategy
The Smiling Strategist + AI ©
Whether you want to accelerate your revenue growth or drive costs down, it’s about time you work with AI. Human + Machine is the future of Marketing. If you want to get started with AI, but don’t know how to, DM me or hit me up at romasinghal@brandself.net. Let’s explore the next phase together over a cuppa and see how far we can take it. ☕
#thesmilingstrategist #thesmilingstrategistandai #nextgenmarketer #brandstrategist #creativestrategist #ai #freelancestrategy #marketing #strategy
The EFFIE Story Springboard ©
As #marketers and #strategists, we often bog ourselves down with hardcore data, which keeps our minds spinning for months to come!
I have been a part of the Gold-winning team before and have written quite a few Effie papers. The one thing that truly inspires me to write my EFFIE paper is the story. We often start by scanning for data first, but I’m always tempted to grasp the essence of the story beforehand.
In the memory of the kind Jo Libline, who not only gave me the opportunity to judge not 10 but a good 20 EFFIE papers in the past, I am sharing my EFFIE Story Springboard with our community. It could not only inspire you to write one but also serve as a good story sense-check with your Clients, CSOs and Business Teams.
Download the Effie Story Springboard from the link below 👇 and enjoy your stab at the EFFIE next year! Please allow for some time after requesting access.
