Here’s a reminder on Brand Positioning.
“There is no such thing as a commodity, only people who act and think like commodities.”
According to Ted Levitt, managers do not need to change the products they are selling; instead they need to fix their positioning in consumers’ minds. Even something as basic as water can be differentiated.
Source: “Marketing Success through Differentiation – of Anything”, Theodore Levitt, HBR.
#thesmilingstrategist #ministrategybites #freelancestrategy #freelancestrategist #brandstrategist #creativestrategist #strategytips #marketingtips