The Art of Storytelling

Here’s a post on our workshop on the art of storytelling…

The Story Never Dies.
It’s been years, decades maybe, in the world of advertising.
And yet, one thing has never lost its magic.
Storytelling.
I’ve come to realise that the art of storytelling isn’t just what we do…
It’s why we do it.
When there’s no story, there’s no soul.
Every campaign, every pitch, every idea, it all begins with a story that moves us, that connects us, that makes us feel.
Over the years, I’ve been lucky to have countless conversations about this with clients and colleagues who believe in the same magic. Together, we’ve explored how stories don’t just sell, they speak.
At Brandself, I’ve poured that belief into something I’m deeply proud of:
A Storytelling Workshop designed to help you find, shape, and share your story with impact.
It’s been heard, practised, and celebrated by some wonderful teams and clients and now, I’m opening it up for more.
Whether you’re a marketer, strategist, creative professional, entrepreneur or a budding storyteller, this workshop is for you.
Not just for your brand’s story, but for your own.
Because storytelling isn’t confined to a brief or a brand deck.
It’s how we make people care.
So, if you’d like to explore the principles and practice of storytelling with me,
drop me a message. Let’s craft something unforgettable together.
Because when we tell better stories, we build better connections.
And that, to me, is where the soul of this business truly lives.

Book in a quick chat: 🤝
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#TheSmilingStrategist #Storytelling #BrandStrategy #CreativeStrategy #Workshops #Brandself #Marketing #Creativity #Leadership #Learning #StrategyPartner #StrategyConsultant #StrategyConsulting

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Author: ROMA SINGHAL

Roma has spent over 15 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. She has planned and launched insightful and effective campaigns for a diverse clientele, spanning across various industries and brands. Her works have been awarded, one of them being The EFFIE Gold for Cadbury. She was also chosen as the first round judge for EFFIE Australia 2019. Last few years, she has been experimenting with her entrepreneurial spirit, having launched three planning initiatives, 1. THE SMILING STRATEGIST (www.thesmilingstrategist.com), a freelance strategy initiative working across a variety of brands and industries in a highly collaborative set-up; 2. SELFCONCEPT (www.facebook.com/selfconcept123), a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. ROYALE ARTISAN (www.royaleartisan.com), an online artisan gift store, which she has founded to give back to the talented rural artists. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips. View all posts by ROMA SINGHAL

The Smiling Strategist

ROMA SINGHAL

Roma is Founder & Strategy Partner at Brandself. She has spent over 20 years as Brand, Design and Digital Strategist carving disruptive and impactful strategies for blue-chips brands at marketing and advertising organisations such as American Express, Ogilvy, Publicis Groupe, McCann, BBDO and more in Sydney, Singapore and Mumbai covering Global, AUNZ, ASEAN and India markets. Recently, she was chosen as one of the four female leaders to have broken down societal barriers by the hipages Group in Australia for their Empower Women in Leadership Program. Her works have been awarded, one of them being The EFFIE Gold. She sits in the APG UK Head of Planning Forum and was also chosen as the first round judge for EFFIE Australia. She is a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin on Mavardo. She is also a Mentor at UNSW and the industry recognised Assisterhood. Last few years, she has been experimenting with her entrepreneurial spirit, having launched Brandself (www.brandself.net), a disruptive strategy studio; 2. SELFCONCEPT, a self-awareness platform gathering true human insights, where training from Mind Master Tony Buzan on Mind Mapping techniques helped her think divergently; 3. THE SMILING STAYS, a cozy Air BNB in Paddington, Sydney. In her free time she drives her humanitarian initiatives, tries her mind at poetry, plays the guitarlele and experiments with acrylic painting on square shaped canvasses. A lover of philosophy, she is working everyday to become a better human being. To start a conversation please e-mail her at romasinghal@brandself.net. Also join her page on Linked-in @ https://www.linkedin.com/company/romasinghal-thesmilingstrategist/ for strategy tips.